AIRES

Brand Overview

AIRES is an academic program offering high-achieving students exposure to AI research, interdisciplinary learning, and innovation.

The Challenge

The role involves managing digital marketing efforts to enhance program visibility and engagement.

The Goal

- Develop and update marketing collateral for web, email, and social media platforms
- Manage and optimize paid advertising campaigns on Meta and Google
- Execute social media marketing strategies and content scheduling
- Support webinar campaigns, including setup, promotion, and follow-up communications
- Manage email workflows and lead nurturing using Marketo
- Design marketing assets utilizing Canva and other design tools

Results

Emails Marketing Campaign (Desktop)

Emails Marketing Campaign: AIRES Junior (Desktop)

Emails Marketing Campaign (Mobile)

Emails Marketing Campaign: AIRES Junior (Mobile)

Graphic Design: Webinar Flyer

Graphic Design: Ad Creatives

Graphic Design: Three Fold Flyer (Outside)

Graphic Design: Three Fold Flyer (Inside)