Muhami & CJA Consulting

Brand Overview

Muhami is a platform founded by Christopher Adams, a Business Development & Marketing professional with over two decades of experience.

The platform helps people and businesses find reliable legal information and connect with qualified lawyers across the UAE and wider Middle East.

They make it easier for clients to understand legal issues and choose the right lawyer with confidence.

CJA Consulting (also founded by Christopher) is the leading consultancy in the Middle East providing independent business development and marketing advice and strategy to lawyers and law firms.

The Challenge

Muhami is B2B/B2C focused and CJA Consulting is B2B focused.

Muhami was seeking to increase traffic to its website, resulting in an increase in enquiries on its platform.

The social media platforms were mainly LinkedIn and Instagram but also TikTok, YouTube and Facebook.

CJA Consulting needed an increase in client acquisition.

Muhami is B2B/B2C focused and CJA Consulting is B2B focused.

The Solution

I used short form video content mainly to share legal information and FAQs through regular interviews with lawyers based on Muhami. Also created carousels for news, article summaries and legal updates.

For CJA Consulting, focus was on thought leadership.

I also supported with the launch of “Muhami Matters”, a podcast where credibility meets clarity across law, business and professional services. I supported with email marketing, graphic design, social media and content production.