The 39/94 Podcast

Brand Overview

The 39/94 is a weekly front-row seat into the heart of Northwest Missouri.

Named after the coordinates of the region (39°N, 94°W), host Jodie O'Brien takes a weekly dive-in with the people, stories, and conversations shaping life across Northwest Missouri.

Big topics, small towns, and the people who make this place worth talking about.

The Challenge

The 34/94 aired its first episode in September 2025.

I began supporting the brand from December 2025 with growing its online presence and following across Instagram, YouTube, Facebook and TikTok.

The aim is to use short form content in ways that appeal to the target demographic in the Northwest Missouri area to promote the podcast leading to an increase in listeners.

I also revamped the brand’s identity in accordance to brand guidelines across multiple platforms.

My support as a Social Media Manager mainly entails:

- Content Creation (Short Form Content (Videos), Captions)

- Graphic Design (Thumbnails)

- Social Media Strategy, Scheduling and Posting